“You can live the life you want and do what you want to do every day of your life. I don’t believe that the 9-5 sitting behind a desk work grind is right for everybody, and I want to spread the message that passions truly can get you where you want in life if you leverage them correctly.”
Cassandra Cortright- Inview Branding
Small Business Branding Consultant
Cassandra Cortright is a small business brand consultant currently living in Southern California. She is a recent college graduate with a degree in Strategic Communications and runs Inview Branding. Her mission is to help foster the growth of a widespread culture of small businesses that come together for a socially responsible future. Cassandra strives to facilitate the use of passions and strengths towards positive end goals. She values determination and hard work and believes that when you are passionate about something- the sky really is the limit.
Tell us about Inview Branding and how you got it up and running.
InView Branding is a small business brand consultant company. It focuses on helping small business to build, refresh, and solidify their brands. InView branding focuses on helping small businesses to be successful online, so they can spend more time doing what they are truly passionate about!
Was this always what you wanted to do or did it emerge over time?
For me, it emerged over time. It took quite a few different jobs and internships before realizing that the number one problem I noticed was small businesses struggling over the new online sphere, and how to present themselves as they truly are and for what values they provide.
Who has helped you in the process of following your dream?
I would say my closest family and friends have helped me in following my dream through continuous support. Every time I feel scared or not good enough – they remind me that I can do anything I set my mind to.
What inspires you?
The small business owners that I work with inspire me! Knowing people that get up every day and want to work on something that is all their own that they have created is amazing to me. These are the kind of people that don’t take no for an answer. They know what they want, they know their passions, and they are willing to give it everything they have.
What challenges have you encountered and how have you overcome them?
I’m still encountering challenges every day. Mostly, it has been deciding which way to go when I have so many options. Sometimes, I feel like when you are a creative person and a self-starter that it can be hard making up your mind and sticking to one course of action.
What message are you trying to share with your work?
I’m trying to share the message that you can live the life you want and do what you want to do every day of your life. I don’t believe that the 9-5 sitting behind a desk work grind is right for everybody,
and I want to spread the message that passions truly can get you where you want in life if you leverage them correctly.
How do you deal with criticism?
I deal with criticism by internalizing it if it’s true and improving from there, and if not, I am learning to just let it go.
What is it that you love about what you do?
I love creating strategic solutions and aesthetically as well as verbally inspiring projects.
What have you learned in the process of following your dream?
You can do it. There’s always a way. And you’ll never know until you take that step.
What are you most excited for in the future?
Building a life that I am proud of living and helping others to do the same!